Chris Madrid died in 2012 and now he’s surely rolling over in his grave.

His heirs have sold his eponymous burger joint that Madrid founded back in 1977.

Richard Peacock, owner of Paloma Blanca, is the new owner.

Chris Madrid died at the tender age of 61 but not before he put his UT marketing degree to good use. In 1977 he purchased Larry’s Place, a small burger joint on Blanco Road in San Antonio, and immediately rechristened it Chris Madrid’s Tacos and Burgers. After just three years he dropped the tacos from the name because he wanted to simplify the menu and focus on the kitchen’s strength: hamburgers.

South Texans have been lining up ever since.

Want to take a deep dive into the world of Tex-Mex hamburgers? Get a Chris Madrid Macho Tostada Burger, and gaze upon the all beef patty garnished with totopos, refried beans and cheddar cheese. This ajax of a sandwich could quell the appetite of a roughneck coming off two weeks in the Eagle Ford Shale.

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