504 Craft Beer Reserve In New Orleans

504 Craft Beer Reserve In New Orleans

Earlier this week we needed a growler filled with a sticky, resinous IPA so we ventured up Tulane Avenue amid the braker repair shops and taquerias offering barbecued Iguana to see what 504 Craft Beer Reserve, the new New Orleans beer store, had on offer.

Heretofore, our city has had nothing quite like this new concern.

New Orleans is 15 years behind the national craft beer scene but by the end of 2016 we predict that margin will have narrowed by perhaps two years. Baby steps.

Walking into 504 we’re struck by how simultaneously fancy and cluttered the outfit is. Laminated ‘hardwood’ floors gleam beneath fluorescent track lighting and a hodgepodge of stacks of beer, glassware, t-shirts and growlers take up most of the floorspace. It looks like a craft beer bomb blew up in Mid-City

504 Craft Beer Reserve In New Orleans

504 Craft Beer Reserve In New Orleans

We suspect there has been a great rush to open.

After noting that Great Raft Brewing has secured one of the taps at the growler station we immediately belly-up to the counter to take advantage of a rare, local sighting of their Grace and Grit double IPA. The gentleman behind the counter is super-friendly and is clearly an evangelist for good beer.

We exchange pleasantries about the local scene.

504 Craft Beer Reserve In New Orleans

504 Craft Beer Reserve In New Orleans

Oh, and if you like normal beer this shop will not be excluding you. We noticed Shiner, Dos Equis, Ichiban and Carta Blanca among an inventory skewed heavily toward local micro-brands like Parish, Gnarly Barley and Bayou Teche.

Smart business move.

Liquor enthusiasts will also be pleased by the assortment of spirits available to supplement all the beers. This is the first shop we’ve seen Euphrosine, the local gin-maker in for instance. New Orleanians are among the drunkest sets of populations in USA so we suspect 504 will be quite the moneymaker.

504 Craft Beer Reserve In New Orleans

504 Craft Beer Reserve In New Orleans

For $16 (not incl. tax) we purchased a 32 oz growler of our favorite Louisiana double IPA. Unfortunately, by the time we got it home the jug had “settled’ and we were minus 9 oz. Quite a substantial shortage but every new business has growing pains.

We try to stay the hell out of Mid-City New Orleans as it’s far from our beloved home in the 9th Ward (the best ward) but we could see visiting 504 in the future once they’ve settled in and tightened up their growler game.

3939 Tulane Ave
New Orleans, LA
70119
(504) 875-3723
no website as near as we can tell

504 Craft Beer Reserve In New Orleans

504 Craft Beer Reserve In New Orleans

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