Whose hot sauce metrics do you trust? By Amazon’s calculations, which may be based on sales or some other secret inner-company machinations, Huy Fong Sriracha is number one with the nearest Louisiana-based competitor Crystal coming in at number 14. Sriracha from Huy Fong came on the market in 1980. Crystal hit store shelves in 1923.
Where does this leave Tabasco? Sitting pretty at least according to Business Week. The Avery Island, Louisiana based company sold over 40 million dollars worth of hot sauce last year making them the 13th most popular condiment in the USA.
And they’re not resting on their laurels.
Tabasco’s parent the McIlhenny Company has rolled out their very own Sriracha sauce
900 pound gorilla, meet 800 pound gorilla.
McIlhenny’s Tabasco vs Huy Fong Foods
This is going to be great battle, particularly with Huy Fong on the ropes and battling the city of Irwindale, California over community complaints regarding odors coming out of their factory.
There was even talk of Huy Fong moving to Texas.
Give up the smog and high crime of California for those warm Texas breezes and endless plates of brisket? Sounds like a no brainer to us but Huy Fong claims to want to remain in California.
In a subtle move of genius, Tabasco is quietly offering their Sriracha only via their online country store. Of course people went complete bananas on the news and it ended up garnering the company 10 times the publicity they would’ve gotten through a more conventional roll out.
Anecdotally, Crystal has it all over both Huy Fong and Tabasco in New Orleans. Every single restaurant (seemingly) has Crystal bottles on the table with nary a competitor in sight. Maybe that’s why Crystal claims to be the number one hot sauce in Louisiana?